Understand Customer Expectations
International customers want to know exactly when their orders will be delivered. Fast delivery increases cart conversion but also raises cost. Therefore you need to strike a balance based on your product category and customer profile.
For low-priced, non-urgent products, economical shipping options can be preferred, while for high-value or gift items express delivery increases customer satisfaction. Offering shipping options to the customer and leaving the choice to them is also an effective method.
Reflect Shipping Cost in Pricing
Shipping cost directly affects the profit margin of exporting e-commerce businesses. Offering free shipping can increase conversion, but this cost must be reflected in the product price in a balanced way. Otherwise every sale can turn into a loss.
Regularly comparing carrier rates makes cost planning easier during campaign periods. With Shipbu you can see the current rates of multiple carriers on one screen and optimize your selling price accordingly.